New Google Changes to Search

Google’s Danny Sullivan confirmed today via a tweet that a new Google broad core algorithm update has rolled out.

The WebmasterWorld forum has been filled with discussion about the changes.

Let’s explore what Google changed, will it last and what you should you do.

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Google’s Official Statement

The purpose of Google’s official statement was to communicate four insights:

  1. Confirmation that an algorithm update happened.
  2. Confirmation that this is a major algorithm update.
  3. Communicate that the change was to improve how Google matches relevant results to search queries.
  4. Sites that lost rankings did not lose rankings because of poor quality.

Here is Google’s official statement:

Google’s Follow-up Statements

Google’s Danny Sullivan followed up with an additional statement to answer a question asking for more specifics.  Danny Sullivan declined to issue specific guidance on what to fix. And really, how could he when Google insists there is nothing to fix?

Sullivan’s first follow-up statement:

His second:

Third:

Fourth:

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